We design identities for projects with an integral approach: from the name and the concept to the graphic and verbal universe, all the way to bringing them to life in the space.
Piedra Pasillo
A 1920 house in Núñez. A stone. A corridor. And a bar, at the back.
A focus on the materiality of things, on the pure and the raw: food and space without additions, with the material on show and the colours of the earth. The name is a route: the stone, the corridor that crosses the house and the Al Fondo bar, reached by a staircase from the patio. The identity is a simple and special typographic system, with no ornaments. And for the place, flota.objetos made unglazed ceramic tableware in earth tones, stones and lamps.
Because the imperfect becomes perfect,
when we let imperfection show.
And simplicity becomes striking,
when we make it clear that a simple thing,
like a stone, has a place.
raw · balance · raw material
Projects
MalandraCantinaBuenos Aires2025
OwaysCaféMadrid2025
SilvinoRestaurantBuenos Aires2025
Estudio CHIAPhotographyBarcelona2025
Modo BaristaCaféBuenos Aires2025
TropaArchitectureBuenos Aires2025
PampaCaféArgentina2024
MarteCultural centre barBuenos Aires2024
KuonoIce cream shopBuenos Aires2024
MuzzaPizzeriaBuenos Aires2024
Piedra PasilloRestaurantBuenos Aires2023
Al FondoBarBuenos Aires2023
VegaPlayCosmeticsBuenos Aires2023
Casa FranCaféValencia2023
ManifestoCaféBuenos Aires2023
BálticaCaféBuenos Aires2023
TramaSchool suppliesBuenos Aires2023
What we do
We create integral identities: from the name and the concept to the graphic and verbal universe, until the project takes shape in the space.
Unique, memorable names and the concept behind them. We build the narrative that makes a project different and memorable.
naming · concept · narrativeLogo, graphic universe, palette, typefaces, original illustrations and photography references. A coherent visual system that works in every piece.
logo · palette · typography · illustrationThe brand's tone and words: how it speaks, what it says and how it says it, from the menu to social media.
tone · copy · brand voiceWe look at the whole project: photography, styling, content and launch, so that everything tells the same story.
photography · content · launchMenus, stationery, labels, packaging, books and catalogues. Pieces made to be touched and used.
menus · stationery · packaging · editorialWe design the space as an experience: signage, applied graphics and materiality, hand in hand with architecture and interior design studios.
signage · applied graphics · materialityA network of suppliers to bring design to life: printing, signs, sign painters, muralists, screen printing, stamps, textiles and clothing.
production · suppliers · follow-upUnique objects designed for each project and made in our own space, AL MAR: tableware, lighting and pieces for the space.
ceramics · lighting · one-off piecesWe get to know the project, the people behind it, the place and the audience. We define scope, timing and budget.
We research references and define the idea that guides everything: the name, the story and the character.
We design the system: identity, tone, pieces and applications, and put together the brand manual.
We follow production with suppliers, architects and interior designers up to the opening.